My first Puffin

We do what we do best

My Teddy is a Danish design brand for children in all ages. We are known for specializing in 100% baby friendly products and has a long history of bringing joy and comfort to little ones. We exclusively use the softest materials and embroider all details, so that our quality and design are both stimulating for many hours of play and soothing to create a safe cuddling environment.

My Teddy is currently on an amazing journey expanding and growing into new markets. Today we are represented in many European countries still adding new partners to our My Teddy family. In this way the essence of My Teddy is spreading with values of good energy, joy and positivity inviting everyone to come and join us.


Your child is safe with us

All of our products has been carefully tested and meets the Danish and European safety requirements for soft toys (CE & EN71). My Teddy highly prioritize these tests to ensure maximum safety for your child.

Introducing sustainable alternatives

It is our vision to engender responsible and sustainable design solutions. We are therefore proud to introduce a new line of collections where all fabrics are100 % organic, all filling is made of recycled PET bottles and all products come in giftboxes or on backing cards made in FSC approved cardboard. These collections are made on a GOTS certified factory in Sri Lanka, and will be introduced in the nearest future starting with My Organic Panda

Designed with passion

My Teddy is first and foremost original Danish design for our little ones. It is our passion to complete comprehensive design processes where every product goes through a highly focused design period from first sketch to approved, tested and certified creation. This involves extended drawing time, multiple samples and an exclusive selection of materials, colors, filling and expressions - all chosen to accomplish safe soft toys and accessories, that is just right for your child. 



"I've always had a passion for creativity, colors and cute things.
For me it is the best feeling to invent new collections,
get nerdy with my pantone book and recieve the finished result
after a long period of development. I simply love what I do!"
Founder and designer
Pia Møller